GOOGLE ADS
Have Something to Sell?
Whether you are selling in-person, online, or both, you can leverage the power of online advertising to increase the flow of relevant, high converting traffic to your store.
How It Works
Optimize your overall marketing strategy by harnessing the power of Google ads. COBE MEDIA helps clients successfully advertise on Google. We specialize in Search, Discovery, Shopping, and YouTube campaigns.
The COBE MEDIA Difference
At COBE MEDIA, our ad team works each day on your account to ensure top-of-the-line performance. We make the cost to advertise go down as we increase sales and revenue. One of the many great reasons to work with us is you don't have to lift a finger. Our team does the heavy lifting as you can sit back and watch the magic. COBE MEDIA guarantees a transparent experience.
Our Process
1. Audit / analysis
2. Display and video recommendations & development
3. Product feed optimization (for Shopping campaigns)
4. Campaign restructure & maintenance
5. Audience expansion
6. Scale
90% of clients doubled their revenue in their first year with COBE MEDIA
40% of clients tripled their revenue in their first 18 months with COBE MEDIA
What Are Google Ads?
Google Ads is a pay-per-click platform that enables advertisers to share their ad creatives on YouTube or build campaigns as results on Google Search pages. Google Ads results are produced based on strategic keywords.
This overall service can assist companies in promoting their service, brand, product, website, and more. There are five different Google Ads campaign types: Google Search, Google Shopping, YouTube Video Advertising, Discovery Advertising, and Display Advertising.
The following breaks down
- How Google Ads operates
- Why you should trust an experienced ad agency
- How to get started
- How Do Google Ads Work?
In order to get started with Google Ads, set your goals and prepare your vision.
Some of the most popular goals companies have are receiving more phone calls, increasing the number of visits at their physical store, and pushing more relevant traffic to purchase products online.
More Phone Calls
This goal is best for businesses that regularly book appointments for their services for example: law firms, medical practices, mechanics, realtor’s offices, etc.
More Store Visits
This goal is best for a physical location that thrives primarily on foot traffic. If you are a restaurant or any in-person attraction, increasing your foot traffic is a great goal for Google Ads.
More Website Traffic
If most (or all) of the sales you produce are from online orders, increasing website traffic is the ideal goal. This method is for online shopping, increasing revenue, and having customers sign up for your mailing list, preordering, and taking other online actions.
Where Would You Like to Advertise?
With Google Ads, it is just as easy to market your business around the world as it is to market your business within a 5 mile radius of your store. You have full control over your ad reach. If most of your customers are from the area in which your business resides, it’s best you advertise locally. If you tend to get some international sales, push for more by advertising globally.
Craft Your Brand Message
This is your opportunity to show how unique your business is and how you are better than your competition. Our team has a deep knowledge in the art of language. We structure the copywriting (Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action) in a way that sets the stage for success.
Setting Your Budget Cap
Once you’ve decided how much you’d like to spend on advertising each month, Google will make sure you won’t ever pay more than that agreed-upon figure. Based on their high-quality database and research, Google Ads will estimate for you how many clicks, calls, or store visits you’re expected to reach that month, given the budget cap you’ve chosen. An extra benefit: there’s no minimum ad spend and there’s no commitment either. Most companies see an uptick in results after just a couple month of using Google Ads! Working with Google means you’ll receive a lot of extra exposure due to their many partner sites and extensions. By investing in Google Ads services, your business could be advertised on Google Maps, Google News, etc. This additional exposure can help your customers find useful information such as walking and/or driving directions to your store.
Why Should You Use an Ad Agency to Help With Google Ads?
Working with an ad agency can do wonders for your company and its goals. Yes, you may be interested in Google Ads, but are you interested in spending all of the time and effort it takes to work with them directly?
COBE MEDIA is an amazing resource for companies who want to expand their marketing strategy and improve their sales.
We specialize in performance-driven campaigns and have many e-commerce clients. COBE MEDIA will collaborate with you to ensure that your ad campaigns are optimized and 'competition-proof'
Our experts will also assist you in running a display re-marketing campaign. We prefer leveraging display for retention. This means targeting segmented audiences, not just every person using the internet that day.
COBE MEDIA uses Google ads and other resources to analyze data.
Working with COBE MEDIA will save you money. How? Think about how much your company would have to invest in additional employees that really know what they’re doing when it comes to Google Ads.
You don’t want to take time away from running your business to learn all of these skills yourself, you don’t want to spend time and money on training new employees, and you don’t want to try and personally communicate with Google representatives on a daily basis. You want a knowledgeable partner you can trust.
When Should You Consider A Google Ads Agency?
The time is now! In the twenty-first century, nothing is more crucial for business owners than having the best online presence they possibly can. Unless you’d like to stay a mediocre company with mediocre sales and just barely get by, there is no time to waste!
Too many business owners aren’t seeing the profit they’d like, and they don’t know why. If this sounds like you, you are the perfect candidate for a COBE MEDIA partnership.
You may be thinking, “I’m not getting the sales I want, but I do know why I’m not getting them.” This is still the perfect opportunity for you. Rather than trying to quickly skim the internet for educational resources on how to boost your business, just contact us
How Can I Get Started?
If you’re interested in working with a skillful ad agency, and you want to make use of Google Ads, don’t hesitate to reach out. There, you will fill out a brief form that asks for basic contact information and company information. After your details have been shared with us, we will be sure to reply in a timely fashion.
This initial interaction does not require any type of commitment. We are here to help and happy to do so! If, for any reason at all, you still have reservations, feel free to take a look at the list of brands that we work with. We look forward to hearing from you and boosting your business!
AMAZON PPC
Just like Google ads, Amazon PPC is a bidding system that allows you to set bids and budgets to show your campaigns to millions of customers online. Having the right strategies in place can be make all the difference. The one thing PPC platforms have in common is that they have so many advertisers paying them incredible sums of money, they could care less about your success. In-fact, setting up campaigns without knowing what you are doing is equivalent to writing these companies a blank check and saying "spend my money!" The only way to succeed on these PPC platforms is to work along side the right people who know how algorithms work, what marketing strategies are most effective, and are able to constantly monitor and adjust campaigns to ensure maximum results and minimum spend.
Walmart Advertising
Already selling on Amazon? Get your products seen by the millions of shoppers on Walmart.com. We'll help you set up your ads for success.
Instacart Advertising
Yes, you can advertise your products on Instacart. As long as your products are on the shelves of the stores instacart offers. Why not have access to millions of shoppers who buy products from their preferred grocery stores online?
Bing Ads
Bing's platform is very similar to Google. The advantage of advertising on Bing is accessing a whole demographic of people who avoid Google. For example, Bing ads show on DuckDuckGo, Yahoo, AOL, and other partner sites. Typically those who use DuckDuckGo, avoid Google. This is an opportunity to elevate your reach.
{formbuilder:40426}