As a business, no matter what industry you’re in, it’s essential to have a website. In today’s technology-driven world, consumers are used to having instant access to information about products and services 24/7. If you don’t have a website, you’re missing out on a valuable opportunity to reach and engage with your target audience. A website gives you a platform to promote your brand and give customers a place to learn more about what you do. It’s a powerful marketing tool that can help you reach new customers and grow your business. Here are four reasons why you need a website for your business:
1. A website gives you a professional online presence.
2. A website helps you reach a wider audience.
3. A website makes it easy for customers to find you.
4. A website lets you showcase your products and services. If you’re not convinced that you need a website for your e-commerce business, consider these statistics:
According to Insider Intelligence:
"We expect US ecommerce sales will cross $1 trillion for the first time in 2022. Prior to the pandemic, we did not forecast ecommerce reaching this milestone until 2024."
"Worldwide, we estimate ecommerce sales to reach $5 trillion in 2022 and $6 trillion by 2024."
These stats are mostly in regards to physical products, however, remember that e-commerce isn't just selling physical products.
Zoom is an example of a service that is transacted online (electronic commerce IS E-commerce), You pay for a service - no physical products.
LegalZoom is another example of e-commerce that doesn't require physical products. Instead, it's a service that offers connections to legal advisors.
Tend is a dentist office operating in multiple cities and uses their website to book patients online. They are transacting except without physical products as their main goal.
To tie this all in, understand that your customers are online and the #1 way to capitalize on that is to master your online strategy. It's essential to your business to be heavily focused on your online-presence. Even if you have a website already, what are you doing to optimize the customer experience like the check-out process, site speed, product page content, FAQ page, live chat integration with fast, automated responses, etc. How about your SEO? An updated design can put you ahead as well.
Regardless of what you sell, make sure you take full advantage of your online-presence and optimize your website constantly. There are always things to improve. One thing you can do for free right now is check your site speed. Did you know that most potential customers will only wait up to 5 seconds on average for a page to fully load before they leave your website? People are impatient and therefore you oughta be fast! If you are, your conversion rate will drastically improve.
A fast, optimized website will get you 10x the results. If you only knew what you were missing by not taking advantage of being your best.
If you're ready to get your website redesigned and optimized, or are ready to start from scratch, contact us here to start building out your e-commerce empire.