Building a threat-proof ecommerce store is not exactly possible as there are always threats and vulnerabilities waiting to be exploited. However, building an infrastructure that does not rely on one main sales channel is crucial for long term survival. This is an evergreen philosophy that has the most effective strategy in the face of instability. Furthermore, if we have learned anything over the last year, it’s that nothing is 100% stable. When a crisis hits, it hits hard and the best plan is to have a backup plan.
Fear is a killer and fear is a pandemic.
Fear fear itself.
In business and in life, the one thing that prevents positive change is fear.
The world cycles through new and old, phases through good and bad, repositions the “numbers ones,” gives weight to the light, and accelerates the persistent.
It’s a crucial element of sustainability.
Your customers are your oxygen supply. If they disappear, so do you.
What you do right for someone can come back many times more by a “different someone.”
Customer service breaks down into several categories: