Devising a brilliant strategy is the first step. It is the blueprint outlining the tasks that will ultimately lead your company to success. This means each step needs to be ultra-detailed providing in-depth insight and perspective. A brilliant strategy begins with understanding all there is to know about your product or service - how it works, and how your customers will benefit from it. Every business is different but every business needs to understand their values and develop a unique perspective on how to approach the world with your product/service.