Our mission with Waterproofing360 was to devise their brand guidelines and highlight the importance of consistency. Our team engineered effective parameters to be most effective on social media. From picking the perfect color scheme to understanding the industry's top performing hashtag combos, our team worked together to create a long-term brand image that would both resonate with their target market as well as establish an authority presence within their niche. We designed alternate logo concepts, built and maintained their social media content while handling communications from interested prospects who reached out from both our targeted ad campaigns as well as just simply being a consistent and valuable social media account. This booklet was designed to be followed in-house, giving their company what they need to be successful (organically) on social media.